promocionesrestaurantes
Restaurant promotions that raise the average spend
Restaurant promotions that raise the average spend without giving away margin: incentives on incremental spend, not discounts that empty the till.
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7 min read
fidelizaciónhostelería
How to build customer loyalty in hospitality without stamp cards
How to build customer loyalty in hospitality without stamp cards: frictionless digital systems that measure repeat visits and capture contacts.
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7 min read
gamificaciónhostelería
Gamification in hospitality: hook customers without an app
Gamification in hospitality that works: game mechanics with no app to get customers back. Surprise, prizes and a live screen.
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7 min read
sorteosbares
Prize draws for bars: how to set them up to build a clientele
Prize draws for bars done right: which prize to pick, how to cut friction and turn every entrant into a customer who returns and spends more.
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7 min read
inauguraciónbares
Ideas for a bar opening that fill the place
Ideas for a bar opening that fill the place and, more importantly, capture your first regular customers without a free bar.
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6 min read
vender bebidaseventos
How to sell more drinks at an event without lowering prices
How to sell more drinks at an event without lowering prices: bar pace, raising the spend and reasons to return that multiply your takings.
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7 min read
atraer clientesbares
Ideas to attract customers to a bar (and make them repeat)
Ideas to attract customers to a bar that actually work: how to fill the place and, above all, get people to come back and repeat.
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7 min read
promocionesbares
Promotions for bars that fill the place without giving away your margin
Promotions for bars that fill the place without cutting prices or giving away your margin: mechanics that lift spend and repeat visits profitably.
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7 min read
feriasstands
How to increase interaction at a trade show stand
How to increase interaction at a stand in layers: from the visible hook to the contact you take home. Tactics to turn a walk-past into a conversation.
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7 min read
feriasstands
Trade show stand mistakes that scare visitors away
The most common trade show stand mistakes that scare visitors away: barriers, unclear messaging, bad approaches and no lead capture. How to avoid them.
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7 min read
standferia
Prize Draws for Stands: Quality Leads Without the Chaos
How to run prize draws for stands that generate qualified leads without chaos: the prize that filters, instant vs deferred and frictionless mechanics.
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7 min read
standferia
Marketing for Stands: Strategy Before, During and After
Marketing for stands as a campaign: what to do before, during and after the show to turn the stand into measurable leads and sales.
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8 min read