Event gamification: what it is, how it works, and why most people get it wrong
Adding a raffle isn't gamification. We explain the difference and what elements actually keep people coming back.
What we learn from running events people actually remember.
Adding a raffle isn't gamification. We explain the difference and what elements actually keep people coming back.
The busiest stall at the fair doesn't always have the best product. It has the best reason to come in. Here are twelve ways to create it.
The fair stalls that fill up have something others don't: a reason to stay. These are the ideas that create that effect.
A game at a fair stall isn't filler entertainment. It's the reason people stay, consume more and come back the next day.
Raffles at fair stalls almost always fail for the same reason: they're not properly designed. Here's the system that works without the hassle.
A good lineup is no longer enough for people to talk about a festival. What's remembered are the moments between songs.
Participation isn't asked for. It's designed. These are the levers that actually move attendees from spectators to participants.
A poorly planned raffle at a festival is noise. A well-planned one is the conversation topic of the night. The difference comes down to three decisions.
Asking for data at a festival can go very well or very badly. The difference is in offering something worth having in exchange for something minimal.
Most corporate activities fail because they're designed for the company, not the attendees. These are the ones that work.
The problem with corporate icebreakers is that when you announce them, half the room is already on the defensive. Here's an alternative that works.
Team building has a bad reputation because most activities are designed by people who've never had to do them. These are the exceptions.