What we learn from running events people actually remember.
Corporate events have a reputation for being boring because they're designed around what the company wants to say, not what attendees will experience.
Festival promotions fail when they're designed as advertising disguised as experience. The difference between the two lies in the order of things.
Learn to sell more drinks at a fair with bar rhythm, combos, reasons to return and activation. Real tricks for a stand or bar that fills up.
Discover which promotions for local fairs really work and which waste your time. Concrete ideas for your fair stand or bar that actually fill it.
Learn to gamify a fair with game mechanics that fit the atmosphere: challenge, instant prize and frictionless participation, no apps required.
How to apply gamification for festivals with challenges, rewards and mechanics that fit the atmosphere and multiply participation without apps or friction.
Ideas for food trucks at festivals that help you stand out, energize the line, raise the average ticket and get customers to come back.
How to apply gamification at corporate events with judgment: mechanics that truly hook attendees, common mistakes, and the balance between competition and participation.
Games for corporate events that work in practice, grouped by event moment, with the reasoning behind why they hook people and how to choose by group.
The best games for stands that stop visitors, spark interaction and turn traffic into contacts. What works, what fails and how to choose the right one.
Promotions for stands that genuinely work: how to design them by objective, avoid giving for giving's sake and measure your real cost per lead.
How to differentiate your stand at a packed trade show: the real levers to stand out from rivals and give a visible reason to stop.