What we learn from running events people actually remember.
Activities for patron-saint festivities by age: contests, instant draws and paperwork-free mechanics to bring the whole town together.
How to bring your town's festivities to life: tactics, neighbourhood challenges and instant draws so residents of all ages take part.
An instant-win QR giveaway lets each person scan a code and find out right away if they've won. What it is, how it works, how it differs from a classic raffle and when to use it.
The paper stamp card, but digital: your customers scan a QR on each visit, collect and earn rewards. What it is, how it works and how to set one up with no app to install.
Marketing actions for bars that genuinely work: work the customer already inside, leave a trail and build your contact base.
Happy hour ideas that fill the off-peak hours without giving away margin: prizes and draws by time slot instead of the usual discount.
Restaurant promotions that raise the average spend without giving away margin: incentives on incremental spend, not discounts that empty the till.
How to build customer loyalty in hospitality without stamp cards: frictionless digital systems that measure repeat visits and capture contacts.
Gamification in hospitality that works: game mechanics with no app to get customers back. Surprise, prizes and a live screen.
Prize draws for bars done right: which prize to pick, how to cut friction and turn every entrant into a customer who returns and spends more.
Ideas for a bar opening that fill the place and, more importantly, capture your first regular customers without a free bar.
How to sell more drinks at an event without lowering prices: bar pace, raising the spend and reasons to return that multiply your takings.