At a festival people are already in experience mode. PrizeQR taps into that moment: a QR you scan, play and win instantly, without pulling anyone out of the vibe.
No apps to download, no tickets to lose. The attendee plays from their phone, wins prizes redeemable at bars or stalls, and a live winners screen adds to the show.
Festival promotions fail when they're designed as advertising disguised as experience. People came to have a good time, not to fill in a form or listen to a brand message. Asking them to download an app is a barrier almost nobody crosses, and tickets for a deferred draw get lost in the crowd. You need something that gives value first and fits the vibe without friction.
You set up what can be won (drinks, merchandise, upgrades) and adjust the stock depending on the moment of the festival.
At bars, chill-out zones, entrances or food trucks. Scanned with the phone camera, with nothing to install.
The attendee plays in the queue or between sets and instantly finds out if they won, turning dead time into part of the experience.
The prize is redeemed at the bar or stall itself, and winners appear on a live screen that energises the area.
A real example
A three-day festival with several sponsored bars. At each bar you put a QR: while they wait for their drink, attendees scan, play and can win a free drink, festival merchandise or a VIP-zone upgrade. Because the prize is redeemed right there, the queue feels different and consumption goes up. Winners appear on a screen next to the bar, encouraging more people to play. The sponsor gets a metric impossible with a traditional brand activation: how many people took part, day by day and bar by bar.
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