In retail, the challenge is twofold: bring footfall and get that footfall to stay and return. PrizeQR helps with both through a frictionless mechanic: a QR the customer scans, plays and wins instantly.
No physical loyalty card. The customer plays from their phone, you redeem the prize in-store, and you give them a dated reason to come back, measuring participation along the way.
A shopping mall empties out midweek and in off-peak hours, and footfall campaigns rarely leave data on what worked. Physical loyalty cards sit in a drawer and say nothing about customer behaviour. What's missing is a dated reason to come, a reason to walk the gallery instead of heading straight to one store, and a way to build loyalty that doesn't rely on a plastic nobody carries.
You define the prizes (vouchers, products, discounts, a featured prize) and control the stock and odds in real time.
On posters, window displays, totems or in the store itself. The customer scans it with the phone camera, no apps or physical card.
The customer plays and instantly finds out if they won. That immediate result is a reason to come over and walk the space.
The prize is redeemed at the point of sale and a live winners screen energises the gallery and catches more people's attention.
A real example
A shopping mall wants to fill weekday afternoons. It runs a two-week campaign with PrizeQR: it spreads the QR on totems around the gallery and in the window displays of participating stores. The customer scans, plays and can win store vouchers, products or a featured prize, redeemed at the relevant point of sale. Because there are play points spread around, people walk more aisles. Winners appear on live screens, which energises the gallery. When the campaign ends, the mall has a clear number of how many people took part — something a traditional action doesn't leave.
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