At a sports event, excitement is guaranteed while the game is on — but there's a lot more time around it: the build-up, the breaks, the waiting and everything that happens off the scoreboard. That's where clubs and organisers win or lose the fan experience, the matchday spend and the long-term relationship with members.
Most clubs let that dead time slide and only activate the stands with the classic PA-system raffle nobody follows. Energising a sports event means using every gap to engage the crowd, give sponsors real visibility and capture the contact details of fans who would otherwise go home without leaving a trace.
In this section you'll find ideas to energise sports events, build fan zones and activations, retain members and fire up the stands with giveaways people actually notice.
PrizeQR
With PrizeQR you can activate the entire stands at once without anyone installing an app. Fans scan a QR code, find out instantly whether they've won, and the result appears on the stadium screen for everyone to share. Perfect for energising the build-up, putting the sponsor centre stage and capturing your fans' contact details.